About Dev
I build full-stack product experiences where the interface, system behavior, release path, and written record all line up. The goal is software that feels considered on the surface and stays reliable underneath.
Martin PrahlThe Way I Work
This page is personal, but it stays practical. Every story beat ties back to a skill, artifact, or production outcome.
Banking customers are not Video Streamers, Global users not American ones. That's why I conduct comprehensive, theoretical Industry & Product Research before the practical work of UI/UX, Front-End, Back-End, Build & Release planning even begins.
Evidence: UI/UX philosophy, visual hierarchy studies, shipped mobile screens.
Cross-platform or Platform-specific? Web version or App-only? UI-focused or Back-end heavy?
I help make the difficult decisions about your unique product.
Evidence: Alla Vostra, Cinerific, Credit King.
Although the nitty-gritty of every project is different, some systematization is paramount; that's why I always, without exception, begin every session with read-project briefings, commit changes in an organized manner, track real-time snapshots of project changes, and generate end-of-day worklogs at all times.
Evidence: Vercel API, Stripe, PayPal, Postmark.
Creation without learning is useless. By studying & analyzing diffs while the project is growing, I ensure that I'm in the loop, and deeply comprehend, every coding change made to the project in real time.
Evidence: 100+ logs across active projects.
“The throughline is ownership: design taste, engineering depth, and finished software.”
Working Style
I like tight feedback loops, measured changes, explicit tradeoffs, and interfaces that are rich without becoming noisy.
The Values I Represent
No imagination means no prototype. No prototype means no build.
When creating a unique product, absolutely nothing should be off the table.
A product that doesn't hold up over time, simply isn't a viable product.
Making the difficult decisions isn't always fun -- but it's always necessary.
Let's be real; a product is never stronger than its weakest point.
Next Step